It’s been a *big* year for Israeli Food-Tech, with four major deals this year already:
AB InBev, which owns Budweiser, bought Weissbeerger for $80M. This was about analytics to provide insights into consumer preferences and habits.
International Flavors and Fragrances (IFF) bought Frutarom for $7.1B –this was about R&D and market share.
Takeaway.com bought online food marketplace Ten Bis for $157M –this was about buying a successful platform for hungry techies and exporting it abroad.
And then came the banner deal: Pepsico bought SodaStream for $3.2B. This is hugely important for Pepsi –who have been trying to buy SodaStream for a while as it tries to brand itself as a company that cares about people’s health.
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