With over 30 years of experience launching business ventures in Israel, the United States, and Europe, Mr. Gross is a true entrepreneur. He was a founding partner of the American GBM Group, one of the largest retail chains in Israel. Active in dozens of startup initiatives and companies worldwide, In 2011, Eli started The Besadno Group, a parent company which acts as an umbrella to a select series of start-up ventures. Offices in New York and Jerusalem provide resources for both inventors and investors. Eli launched the company to discover, develop and unite innovative ideas with community-minded investors. In 2016, Eli took this successful formula to the USA and launched Bseed Investment Group.